>> This is a continuing education master’s program at the Center for Higher Artistic Education, which proposes an innovative methodology focused on the design, management and development of cultural projects with an impact on the contemporary context.
>> Presented by David Barro, director of Es Baluard Museu and Diego González, president of ADEMA, the master’s program connects creative thinking, strategy and professional practice through real challenges in the sector.
>> The program will have a teaching team made up of leading professionals and thinkers in the field of culture, design and the management of projects and strategic plans, such as Maribel López, Tania Pardo, Blanca de la Torre, Fernando Castro Flórez or Marta Pazos, among others.
>> Es Baluard Museu and ADEMA will promote a scholarship program to facilitate access to the master’s degree and support emerging talent.
Es Baluard Museu d’Art Contemporani de Palma and ADEMA present the Master in Creative Thinking and Strategic Design of Cultural Projects, a training proposal aimed at responding to the current challenges of the cultural and creative sector.
In a context marked by social, technological, and economic transformation, this continuing education master’s program at the Authorized Center for Higher Artistic Education was created with the aim of training individuals capable not only of integrating into the cultural sphere, but also of leading it from a critical, innovative, and committed perspective. Through an immersive learning experience, students will develop tools to connect ideas, disciplines, and contexts, designing impactful, sustainable cultural projects aligned with contemporary challenges.
The master’s program, developed in collaboration with active professionals between Es Baluard Museu and ADEMA, integrates creative thinking, strategy, and action within an applied learning environment. From the outset, students will work on real-world case studies and situations within the sector, providing direct exposure to professional practice and current cultural ecosystems.
Beyond the acquisition of knowledge, the program fosters the development of key skills such as imagining future scenarios, experimentation and artistic research, as well as the use of narratives and digital tools for cultural mediation and audience engagement. In this sense, culture is presented as an engine of social transformation, capable of generating relevant and socially engaged proposals.
The curriculum, structured in four modules, covers the analysis of the contemporary cultural sector, project design and management, creative processes, and applied research, as well as external internships in cultural institutions. The program culminates in a Master’s thesis based on an original, guided project with practical application.
Aimed at graduates, cultural professionals and those interested in management, creation or social innovation, the master’s program offers an opportunity to boost professional careers and position oneself as an active agent within the contemporary cultural ecosystem.
The program will have a teaching team The program is comprised of active professionals, as well as creators, curators, researchers, and leading thinkers in the cultural field at both the national and international levels. This diversity of profiles will allow students to engage with different ways of understanding and working in the sector, fostering a cross-disciplinary education connected to contemporary practices and a global vision of the cultural ecosystem.
The faculty, which will be announced in full soon, will be made up of heads of relevant cultural institutions, projects or initiatives such as Maribel López (director of ARCO), Tania Pardo (director of CA2M) or Blanca de la Torre (director of IVAM) and artists such as the Chilean Patrick Hamilton, the Portuguese Fernanda Fragateiro or the Galician Christian García Bello.
In addition, the teaching team includes experts in various fields such as impact measurement and the right to culture—lawyers Patricia Gabeiras and Roger Dedeu; new institutional frameworks open to citizen participation—Javier Martín, director of the Delicias Institute; cultural entrepreneurship—Alicia Ventura (curator of Arteria DKV and the Cervezas Alhambra Prize); cultural criticism—Fernando Castro Flórez (philosopher and art critic for ABC Cultural); stage production—Marta Pazos (stage director, set designer, and visual artist); and strategic design—Alberto Barreiro. (creative director at The Cocktail)-; the gallery sector -Alberto de Juan (director of Galería Max Estrella)-, as well as important figures from the Balearic cultural and creative field such as Mar Aguiló (dancer, choreographer and director of Palma Dansa), Mar Matas (director of Apropa Cultura), Xisco Bonnín (photographer and head of the Arxiu del So i de la Imatge de Mallorca) or Frankie Pizá (professional in the creative industries). Also participating will be people linked to the teams at Es Baluard Museu and ADEMA.
With the aim of facilitating access to the program and supporting talent development, the master’s program will feature a scholarship program promoted by both ADEMA and Es Baluard Museu. These grants will be awarded to individuals with potential and a commitment to the cultural sector, contributing to a diverse and accessible environment.
The president of ADEMA, Diego González, affirmed that this postgraduate program “responds to the need to train professionals capable of designing, managing, and developing cultural projects with a strategic, critical vision connected to the realities of the sector.” In this regard, he emphasized that the collaboration with Es Baluard Museu “brings higher education closer to the spaces where culture is conceived, produced, and transformed today,” and noted that the program “reinforces ADEMA’s commitment to higher education linked to the local area, innovation, and the professional demands of the contemporary cultural field.”
For his part, David Barro, director of Es Baluard Museu, points out that “this master’s program stems from the need to rethink the role of culture in a context of constant change. It is not just about training professionals, but about supporting a new generation capable of launching meaningful projects, connecting disciplines, and understanding culture as a space for experimentation, knowledge, and social transformation.”
The registration period will be open from May 12 to September 15, 2026. The master’s program, which lasts one academic year (60 ECTS credits), will begin on October 1, 2026, and end on June 25, 2027. It will be taught in a blended learning format, with sessions on Thursdays and Fridays from 4:00 p.m. to 8:00 p.m., and will be conducted in Spanish and Catalan during the first semester. The second semester will be dedicated to practical training and the completion of the Master’s Thesis.
GENERAL INFORMATION
Organized by: Es Baluard Museu/ ADEMA
Directed by: David Barro / Guillem Aloy
General coordination: Eva Cifre (Es Baluard Museu) / Pilar Tomás (ADEMA)
Registration: From May 12 to September 15, 2026
Start date: October 1, 2026
Completion date: June 25, 2027
Schedule: Thursdays and Fridays from 4:00 PM to 8:00 PM
Duration: 1 academic year (60 ECTS)
Format: Blended/hybrid
Language: Spanish/Catalan